So, as I have mentioned recently, I am putting a much bigger emphasis on helping local
businesses at the moment, and we have seen shocking results. Enough so that as of last week, I have spun the local marketing off into a new business entity, and brought on a major partner.
One thing I have learned over the last month and a half that I started to really make that a major priority, is that the right message matters! The offer is of course, vital, but the messaging is what gets people through the door, and contacting you back.
My new partner, who will be heading up sales, has a stack of over 50 businesses that have reached out to me in the last few weeks, saying they are interested in our video and/or social products.... and it's all because of messaging!
