Believe it or not, almost everything I do for local businesses, is centered around getting businesses into the
3-pack. If they do video marketing, I am always using the videos and the channels to build citations, and I am linking directly to their GMB listing, and to reviews.
If I do social media, I try to use the accounts and many posts to build more citations.
Why? Because being in the 3-pack is probably more beneficial to a business than almost anything else. If you can get a client into the 3-pack, you will keep getting paid.
But of course, Google seems to always be moving the goal posts, and trying to destroy what you've worked hard to build... even if you do it by all the rules.
In November, they made some changes that destroyed a lot of rankings people had, and most have not really recovered. Mostly, this effected businesses that showed up well across an entire area. They suddenly found that they no longer were in the three pack, on the other side of town.
Well... how would you like to be able to fix that? ....And get paid for fixing it? That is exactly what a new training program called GMB Fire will be able to help you do... get 3-pack rankings in more areas for clients!
