And the great thing about using this is that it's a lot easier to email or DM local businesses, offering them a free report, than it is trying to sell them something
And the great thing is, once they fill out a report, you KNOW they are at least interested in getting some kind of help. And since they gave you all their info... you can competently contact them to try and help!
We recently did a webinar on this, which not only showed the program, but taught STRATEGIES for getting businesses to sign up and to BUY from you!