Why You Need Text Message Marketing.... And Check THIIS Out!
Published: Sun, 08/30/20
So, before I get into why text message marketing is such a powerful tool, and one you should be using in YOUR business, and for clients, check this out.
This weekend, all the marketing we have been doing with the escape culminated this weekend, into....
The biggest sales in one day (over $2000)
The most people in on a single day (94)
The most rooms booked in a single day (23)
And this even beat the Thanksgiving/Christmas seasons, which historically are the record breaking weeks.
Before we took over in July, this location was doing $1800-$2500 per week. This week, was $5200, and we have been over $3000 every week.
This kind of change is not luck, it's not curiosity about new owners (we haven't done a grand re-opening yet), it isn't new offerings (yet). It is 100% marketing. We have done:
Revamp of all social media, and content schedules
A YouTube channel and video marketing
Facebook/Instagram ads
YouTube/Google Ads
Getting into all the directories (Yelp, YellowPages, TripAdvisor, FourSquare, etc. etc.)
Optimizing the GMB, Yelp, TripAdvisor like crazy
Actively encouraging reviews and feedback on cards, flyers, and by email
An email marketing campaign to all current and past customers
And now TEXT MESSAGE MARKETING!
I won't all text message marketing "the last piece of the puzzle", because we have other things like cross promoting with businesses, working with the Chamber, getting sponsorships, an upsell system, employee incentives, etc. But it is the next HUGE part of the plan.
Why? Because in local businesses, text message marketing can be as big or bigger than email marketing... and we have seen GREAT results with email marketing!
With texts, you get a 98% open rate, and most texts are read in minutes. So why is that so important? Well, for us at the escape room, that means if someone cancels a room at 8PM, I can text all the clients, saying..
"We just had a cancellation for Haunting at 8PM, Book that spot now and we'll take off 20%"
Now, you might be wondering why I waited so long for something that powerful. Well, the truth is, I never really got into text marketing, until it was relevant to ME... which was a mistake.
And also, I didn't really have the tools to be able to do all of this. But now, I have the tools needed to bring in those 3 years of clients, and start doing the campaigns... that tool is "Text Deliver"
This is EXACTLY what I was looking for for the escape room... and for clients as well.
I highly recommend that you check this out, if you want to add something awesome for yourself or clients. Watch the video to really see all the features! http://rayslinks.com/textdeliver
And I wondered what to offer for a bonus, as I don't really have text-related goodies. So, I am going to offer 20 ISP videos of your choice ($980 value). There will be a list as a bonus download. Just reach out with the ones you need!
