At the sake of repeating myself, Google My Business is THE MOST IMPORTANT thing you can do to help a local
business get more leads and sales. This is why the FIRST thing I did when I bought a local business, was fix up and optimize the GMB listing
We now show up number one for multiple keywords, in multiple cities! And so far, that has lead us to DOUBLE the sales. Yes, videos, Facebook and website SEO are also a part of this, but those are either secondary.... or they support the GMB efforts.
And it isn't just optimizing the GMB itself. Your website SEO, citations, reviews and unique backlinks also factor in. And leaving ANY of these things out can kill your chances.
Want to know all about these things, and how to do them effectively, so you can DOMINATE GMBs and the maps? Well, check out Local Ranking Systems!